Size Guide
Getting the size right is the difference between a shirt you wear every week and one that stays in the cupboard.
The easiest method
Take a garment you already own and wear comfortably. Lay it flat on a bed, measure it, and match those numbers against our charts below. This is far more reliable than guessing from your usual size, because sizing varies between brands.
How to measure your body
- Chest: measure around the fullest part of your chest, under the arms, keeping the tape level.
- Waist: measure around your natural waistline, where you normally wear your pants.
- Shoulder: measure across the back from one shoulder seam to the other.
- Sleeve: measure from the shoulder seam to where you want the sleeve to end.
- Length: measure from the highest point of the shoulder straight down.
Keep the tape snug, not tight, and measure over a thin shirt rather than a jacket.
T-Shirts, Polo Shirts & Hoodies
All measurements are of the garment, laid flat, in inches.
| Size | Chest | Length | Shoulder |
|---|---|---|---|
| S | 38 | 26 | 16.5 |
| M | 40 | 27 | 17.5 |
| L | 42 | 28 | 18.5 |
| XL | 44 | 29 | 19.5 |
| XXL | 46 | 30 | 20.5 |
Hoodies and sweatshirts run roughly 2 inches wider in the chest than T-shirts in the same size, by design.
Casual & Formal Shirts
| Size | Chest | Length | Shoulder | Sleeve (full) |
|---|---|---|---|---|
| S | 40 | 28 | 17 | 23.5 |
| M | 42 | 29 | 17.75 | 24 |
| L | 44 | 30 | 18.5 | 24.5 |
| XL | 46 | 31 | 19.25 | 25 |
| XXL | 48 | 32 | 20 | 25.5 |
Pants & Trousers
| Size | Waist | Hip | Inseam |
|---|---|---|---|
| 30 | 30 | 38 | 30 |
| 32 | 32 | 40 | 30.5 |
| 34 | 34 | 42 | 31 |
| 36 | 36 | 44 | 31.5 |
| 38 | 38 | 46 | 32 |
Shorts
| Size | Waist | Length |
|---|---|---|
| S | 30 | 18 |
| M | 32 | 18.5 |
| L | 34 | 19 |
| XL | 36 | 19.5 |
| XXL | 38 | 20 |
Fit guide
- Slim fit — closer to the body through the chest and waist. Choose one size up if you prefer room to move.
- Regular fit — our standard cut. Comfortable through the body without looking loose.
- Oversized / relaxed fit — deliberately roomy with a dropped shoulder. Order your usual size; sizing up will look too large.
If you are between sizes
Go one size up. It is easier to wear a slightly relaxed shirt than a tight one, and cotton tends to shrink marginally after the first wash.
A note on tolerance
Garments are cut and sewn by hand, so a variation of up to 1 inch from the chart is normal and not considered a defect.
Still unsure?
Send us your height, weight and usual size on WhatsApp at 01742864587 and we will recommend a size. We do this dozens of times a day and we are happy to help.